Choosing a Niche on Instagram: Who Should You Address to Gain Followers?

What is a niche and why is it important?

A niche is what your account focuses on and the specific audience it appeals to. Just saying food is a broad field; Low-budget dinners for students are a niche. The clearer you are, the faster the person coming to your profile will understand what they will find there.

Instagram's recommendation system also tries to show your content to people who are interested in similar topics. When your posts are on a consistent topic, it becomes easier for the system to deliver your content to the right people. In a dispersed account, each post goes to a different audience and none of them find enough reason to follow you.

Questions to find your niche

When choosing a niche, instead of just looking at what's popular, consider your own knowledge, interest and long-term production power. Even writing down the answers to the following questions on a piece of paper will help you become clear.

• What do your friends often ask you questions about?
• What topic can you come up with at least fifty post ideas for?
• Would you get bored talking about this topic for a year?
• Are people interested in this topic active on Instagram?
• Do you have a perspective that will make you different in this field?

Define the target audience as a single person

Defining your audience as everyone means actually appealing to no one. Instead, think of the person you are creating content for as an imaginary but concrete person. Details such as his age, daily routine, problems he experiences and when he opens Instagram shape everything from the descriptions you write to the images you choose.

For example, the content you prepare for someone who has just started work, returns home tired in the evening, and is looking for a quick but healthy meal will be different from the content that appeals to a hobby cook who likes long recipes. Making this distinction helps more of your content be saved and shared.

Once you have made this definition, ask yourself this before sharing each post: Does this content answer a problem or curiosity that the person I described is experiencing today? If the answer is yes, the post is on the right track; If no, try rearranging the title, image or description to suit that person.

Creating content columns

Once your niche is determined, constantly posting the same type of posts can become boring over time. Content pillars are three to five main topics that you will rotate within your niche. This structure makes it easier to find ideas and makes your profile look balanced.

• Tutorial content: step-by-step instructions and tips.
• Personal content: your experiences, mistakes and process.
• Community content: follower questions, polls and answers.
• Inspirational content: before and after images, case studies.

Mistakes made when choosing a niche

Choosing a niche is not a decision that can be made once and forgotten, but some mistakes cause serious loss of time in the beginning. Knowing these in advance will help you spend your first months more productively.

• Choosing a topic you have no interest in just because it's trending.
• Narrowing your niche so much that you run out of things to talk about.
• Changing the niche every month and confusing the audience.
• Not stating the niche clearly in the profile bio.

Testing the niche and adjusting as needed

The choice you make in the first few weeks doesn't have to be perfect. After you've shared fifteen to twenty posts, look at your statistics. Take note of which content column gets saved more, which posts bring in profile visits, and which ones remain silent.

Expanding the area that is doing well and reducing the area that is weak is the healthiest way to shape your niche together with your audience. As iGSub, we prepare such organic growth guides for Instagram; On the YouTube side, we offer free subscribers, likes and comments services with a credit system.

Frequently asked questions