Gaining Followers on Pinterest: Pin Strategy Guide

How does Pinterest think?

When displaying a pin, Pinterest looks largely at the topic, keywords, and the user's past interests. A pin may continue to appear in search results months after it was shared. That's why content lifespan on Pinterest is generally longer than on other platforms.

The number of followers is important, but it is not the only determining factor. Many people can see your Pins without following them. A follower is someone who wants to see your content regularly and trusts your profile. The way to gain this trust is to produce consistent, quality pins on a specific topic.

Profile and business account settings

Opening a free business account gives you access to statistics and helps you see which pin has been saved and how many times. In your profile name, you can specify not only your name but also what you share. For example, a name and a short suffix such as easy dessert recipes will help you be found in searches.

• Use a clear and recognizable profile photo or logo.
• Describe in one sentence what topic you pinned in the bio.
• Verify if you have a website; This benefits reliability.
• Highlight your best panels in the profile cover area.

Board layout: group by topic

Boards are folders that help Pinterest understand your content. Each board should have a clear topic and a descriptive name. Setting up narrowly focused boards instead of cluttered boards makes it easier for both users and the platform to place your content in the right category.

Write a few sentences of natural text in the panel descriptions. Instead of stuffing keywords here, actually describe the content of the board. For example, plant ideas for small balconies is a much better board name than just writing plants.

Pin design and description writing

Pinterest loves vertical images. Pins that are vertically proportioned, simple, and have a short title are easier to spot in the stream. What the image promises should be understood at first glance. Pin title and description are critical fields for search.

When writing a description, think about what people will type into the search bar. The suggestions that appear when you type a word in Pinterest's search box are a good clue as to what your audience is actually looking for. Use those suggestions that really fit your content in natural sentences.

• Use vertical and high-resolution images.
• Add a short and legible title on the image.
• In the Pin description, specify the topic and who it will be useful for.
• Make sure each pin leads to a correct connection.

Regular sharing and fresh pins

Instead of sharing dozens of pins on Pinterest at once and getting lost for weeks, it is healthier to post regularly every day or a few days a week. The platform values ​​new and original pins. Preparing different images for the same link can be considered as a new pin and helps you reach different audiences.

Plan seasonal ingredients ahead of time. People usually start searching for topics such as holidays, school term or summer holidays weeks in advance. Preparing your content before this search wave increases the opportunity to gain followers.

Shortcuts to avoid

Buying followers, using mass-following automation tools, or sharing other people's images as your own without permission is against Pinterest rules and may lead to your account being restricted. Additionally, accounts arriving via these means do not interact with your content, which will mislead your statistics.

iGSub does not post followers for Pinterest; The suggestions here are purely for organic growth. If you have a YouTube channel that draws traffic from Pinterest, you can take advantage of the free YouTube subscriber and like support for your channel with the credit system from iGSub.

Frequently asked questions